How Not To Start A Backpack Company

How Not To Start A Backpack Company is a revealing and personal story by Jason McCarthy, the Founder and CEO of GORUCK. McCarthy shares the early years and challenges he faced while creating his company, which produces rugged and reliable rucksacks. This book delves into his thoughts and emotions during the process, making it as much a heartfelt narrative as a business guide. Readers gain insight into the importance of community and the drive to push forward despite tough times.